Sustainability Certifications Matter

When it comes to krill oil products, how do you really know if the brand is sustainable or if the ingredient has originated from where the company claims? It’s all about understanding the labels and logos, as well as the third-party certifications.

Consumers today are savvy and sustainability conscious, which is helping to create a higher demand for environmentally friendly products.

During a time when sustainability best practices are growing, greenwashing is also alive and well, and unfortunately, this trend creates deception for consumers and problems for the suppliers, manufacturers and brands that live up to their authenticity.

Read on for tips to understand how to identify a reputable brand through various certifications.

Don’t fall for greenwashing

Greenwashing is the act of making unsupported claims with the hopes of misleading consumers into believing that a product is sustainable. A growing number of companies are promoting their products in such a way by loosely using terms like ‘sustainable’, ‘organic’ and ‘green’ without any proof or validation. They can do so since supplements aren’t regulated by the FDA.

And the supplement industry is no different. This is why it’s so important for brands like Kori Krill Oil to stand behind our brand identity, prove the legitimacy of our product claims, and give you peace of mind and trust for the future.

Third party sustainable certifications are a must

The purpose of a certification from an independent third-party organization lets the consumer know that their product meets the sustainability criteria from sourcing and production to environmental impact. It also lets you know that you are buying what the packaging promises.

Kori Krill Oil is a certified sustainable krill oil, accredited by some of the leading organizations in the omega-3 industry. The krill fishery that supplies Kori Krill Oil has been recognized globally as an industry leader in sustainability.

Sustainable Fisheries Partnership

Kori Krill Oil comes from the only fishery to receive an A-rating from the Sustainable Fisheries Partnership (SFP) for being particularly well-managed – outperforming all fish oil fisheries. For seven consecutive years, the Antarctic krill fishery has received this top ranking which falls into the following categories: A-very well managed fisheries, B1-reasonably well managed fisheries, B2-reasonably managed fisheries, and C-poorly managed fisheries.

As a business-focused NGO (non-governmental organization), the Sustainable Fisheries Partnership (SFP) is helping to reshape the world of corporate responsibility by allowing companies to directly engage with suppliers of natural resources. SFP’s mission is to assess and help improve the needs of sustainability across various fishery stocks and species worldwide.

Marine Stewardship Council Certification

In addition to the SFP accreditation, Kori Krill Oil comes from a fishery that has been independently certified by the Marine Stewardship Council (MSC) for a well-managed and sustainable fishery.

The krill fishery supporting Kori Krill Oil is one of the best performing fisheries in the MSC program, with a minimal number of conditions, undergoing regular independent auditing and reassessment. The fishery is operating at catch levels well below the precautionary level and is managed within a precautionary and ecosystem approach.

All fisheries and manufacturers that are MSC certified are audited by independent, third-party evaluators. MSC certification guarantees consumers and brands alike that sustainable harvesting methods were implemented and that all products are traceable throughout the supply chain.

Friend of the Sea Certification

Friend of the Sea (FoS) is another sustainability label for marine sourced products that Kori Krill Oil has earned. Stewardship certification from Friends of the Sea confirms that no endangered species are caught during operations and that no adverse impact occurs on the ecosystem. FoS certification is imperative for brands to have as more and more consumers are wanting full transparency regarding the origin of their product choices, especially products coming from our oceans.

When it comes to finding a trustworthy krill oil product, look for the 3rd party sustainable certifications. These logos will give you the assurance you need to make the best decision for your health and the health of the planet. Kori Krill Oil has all these third party certifications that ensure the quality, safety, purity, and sustainability of our products! Shop Kori products on Amazon or at our shop.